Comm+Strategy


 *  [[image:ThatisRubbish.jpg width="28" height="27"]] The Problem is Getting Drastic…USE BIODEGRABLE PLASTIC! **

· The problem is littering right? Wrong…look careful. Although littering is a big part of the problem, if people change how they litter, then would that not change the scope of the problem? · **That’s Rubbish** is a non-profit organization that is targeting its efforts on a “backwards” approach. We as a collective feel that if people change the way they litter, it can effectively change the dynamics of the Great Garbage Patch and ultimately the health of our environment · To change the way people see this problem and be successful we need to target companies that supply plastic item to the consumer. This usually takes the form of product and packaging. · To target this issue locally, we will be focusing on a plastic company in Brampton named **Brampton Plastics.** This company specializes in making plastic covers, cups, lids and utensils for consumer and corporate use · Extensive research will be presented to the general manager, **John Massey**, in the hopes of him realizing the benefits of using biodegradable plastic