Communication+Strategy

COMMUNICATION STRATEGY

The strategy of this group is not to conduct broad “anti-litter” campaigns but to target the issue from the core. Pollution is hard to control, therefore our focus is on how people litter. The sole reason the garbage patch exist is because the garbage that is brought to the pacific does not break down. The change to biodegradable plastics will have a profound effect on our ecosystem, insofar that pollution will be lessened and marine life will no longer be in extreme danger from toxic consumption. For the purpose of this assignment the target company will be Brampton Plastics located in Brampton, Ontario. We will be interviewing the general manager, John Massey, on the production process of this company, reasoning for their usage on specific types of plastic and their role in being environmentally conscious. Through extensive research and information gathered from the interview with John Massey, we will send our findings to a local newspaper to bring awareness to this issue. As a grassroots collective, the purpose of this research is to covey this message not only to the company of Brampton Plastics but also to the local community as well. This will ensure that the public recognizes the company as either a contributor or a neglecter in this issue of environmental safety. By using the newspaper as a communication medium, our hopes are to attract a substantial amount of attention to this concern.